Meet Bette Bentley
Founder of Skimpies® | Inventor | Investor | Community Builder
Bette Bentley is the founder of Skimpies®, the viral underwear brand that created an entirely new category—and the woman widely known as the “Michael Jordan of underwear.” A relentless innovator and natural storyteller, Bette has built one of the most recognizable, community-driven DTC brands of the decade through instinct, grit, and zero paid advertising.
She invented Skimpies, the first-ever liner designed to go directly into pants—not onto the body—replacing traditional underwear altogether. With its patented design, Skimpies is a strapless, waistless undie made from breathable, organic cotton that delivers comfort, confidence, and zero visible lines. What started as a personal solution became a cultural phenomenon.
Building a Brand Through Resilience
Bette built Skimpies in the wake of her double mastectomy, channeling resilience into creation and purpose. At a moment when many would have slowed down, she doubled down—turning lived experience into innovation and building a brand rooted in honesty, health, and joy.
Her mission has always been clear: make women feel better in their bodies and supported in their lives, starting with what they wear closest to their skin. With humor and heart, she feels it's her calling to support women. She often tells her Skimpies Sisters, "it's an honor to be in your pants."
A Master of Live Selling & Community
Bette is widely regarded as one of the most effective live sellers in the consumer space. Through TikTok Live, she transformed Skimpies into a viral, best-selling brand—often outselling legacy competitors with massive ad budgets. Her ability to educate, entertain, and genuinely connect in real time has set a new standard for founder-led commerce.
At the heart of Skimpies is its community: the Skimpies Sisters. What began as customers became advocates, creators, and collaborators—proof of Bette’s rare ability to build brands that feel personal, inclusive, and joyful.
Championing Mothers & Women Founders
Motherhood is central to Bette’s work. As a mom herself, she has been a vocal advocate for women building businesses while raising families. She founded the Skimpies Scholarship Fund to support mothers pursuing education, entrepreneurship, and second chances—putting real resources behind her belief that moms deserve opportunity, flexibility, and funding.
Founder, Inventor, Investor
Beyond Skimpies, Bette is an active investor known for backing founders over products, with a particular focus on women-led, story-driven companies. She is respected for lifting other women as she builds—offering capital, mentorship, and visibility to founders who lead with purpose and grit.
A New Way of Dressing—and Doing Business
Bette Bentley didn’t just create a product. She created a new way of dressing, a new way of selling, and a new model of founder-led brand building—one rooted in authenticity, community, and courage.
Her work continues to redefine what’s possible when women lead with their full selves—boldly, creatively, and without apology.
