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Most viral brands look effortless from the outside. A sudden surge. A trending product. A “lucky” moment. Skimpies was none of those things. Skimpies was built the hard way—by listening closely to women, solving a real problem, and showing up every single day on the platforms where community actually lives. The Problem No One Was Solving Bette Bentley didn’t set out to disrupt the underwear category. She was simply living her life. As a mom juggling breastfeeding, workouts, s