Bette Bentley is the founder and inventor of Skimpies®, a patented underwear alternative that created an entirely new category. She is known for building one of the most viral consumer brands of 2025 with zero paid advertising, fueled by community, live selling, and founder-led storytelling.

At the heart of the brand is The Skimpies Sisters, a loyal community built on connection, joy, and radical honesty. Bentley is widely recognized as a leader in live selling and community-driven growth, with her work sitting at the intersection of commerce, culture, and motherhood.She launched Skimpies following her double mastectomy, with a mission to spread joy and create better solutions for women—proving that comfort, health, and confidence don’t have to be sacrificed for style.

Formerly a comedy writer who worked with Will Ferrell, Bentley started Skimpies with no formal business background and without a college degree. She later returned to school, earning her undergraduate degree from the University of Texas at Austin and completing business studies at Stanford.Committed to lifting other women as she builds, Bentley founded the Skimpies Scholarship, supporting mothers returning to school to complete their degrees. By going live every day, she scaled Skimpies into a category-leading brand and, in 2025, earned Modern Retail’s “Best Use of TikTok” award.Her philosophy is simple: build with joy, lead with honesty, and never forget—it’s an honor to be in your pants.