Skimpies wins "Best Use of TikTok" from Modern Retail

In a year when every brand claimed to crack TikTok, Skimpies actually did it. Taking the crown from last years’s winner, Poppi, Skimpies did it without spending a dollar on ads.

The women’s essentials brand won Best Use of TikTok by turning live selling into a real community engine. In its first year, Skimpies sold 60,000+ boxes organically on TikTok by showing up live, consistently, and authentically. Skimpies has grown a loyal, organic community known as the Skimpies Sisters. 

One 10-hour live sale in June resulted in total platform momentum, a TikTok takeover moment and $60K+ in sales in just 24 hours.

Founded by Bette Bentley, who personally goes live multiple times a week, Skimpies is proof that trust and connection convert.

That’s why Skimpies was named the “Best Use of TikTok” by Modern Retail, joining an elite group of companies recognized for strategic excellence on the platform. Last year’s winner was Poppi, and this year, Skimpies takes the spotlight with a story built on real connection, not paid reach.

From Everyday Frustration to Viral Movement

Skimpies didn’t become a sensation overnight. It started with a pressing and relatable question from founder Bette Bentley: Why aren’t there good underwear options for leggings? Traditional underwear caused lines and discomfort, and going commando raised concerns about hygiene and confidence. Millions of women live this tension — and Skimpies became the solution.

The product itself — the first-ever strapless, waistless undie designed to stick to your pants, not your body — might have been novel, but what made it viral was how it was shared.

TikTok Numbers That Tell the Story

Skimpies built explosive momentum on TikTok without spending a single dollar on ads. Instead, the brand leaned into short-form storytelling that met people where they already were:

• Over 1.2 billion total views across the Skimpies TikTok account

• More than 1.5 million followers on TikTok

• Consistent organic reach with videos routinely hitting hundreds of thousands of views

• Frequent high-engagement livestreams making Skimpies one of the top live-selling brands on the platform

Those numbers aren’t just vanity metrics — they reflect real community interest, conversation, and demand that Modern Retail recognized as best-in-class.

What Sets Skimpies Apart on TikTok

This award isn’t about one viral moment; it’s about sustained cultural relevance. Skimpies earned it because:

🩱 Community Drives Content

Followers don’t only watch — they comment, remix, share, duet, and recreate. They become part of the narrative, not just the audience.

🎥 Live Selling That Educates and Converts

Skimpies has become a top live-selling brand on TikTok because the brand isn’t selling at people — it’s engaging them. Lives are filled with Q&A, product demos, laughter, and real talk.

🚺 Word-of-Mouth Across College Campuses

From sororities to fitness studios to group chats, Skimpies spread like a beauty secret. Once someone tries it, they tell their friends — and then their friends tell theirs.

🧵 User-Generated Momentum

Women make Skimpies their own. The authenticity of their videos reinforces trust far beyond what any paid creative could.

Why This Matters Beyond TikTok

Winning Modern Retail’s “Best Use of TikTok” signals something bigger than a social media trophy — it highlights a new path for brands that refuse to use ads as their first or only growth lever.

For Skimpies, TikTok isn’t just a platform for content; it’s a community-building engine that:

• Educates customers on a new category

• Turns real experiences into social proof

• Drives demand that can now translate into retail and wholesale opportunities